Mix-up mornings with Rockstar energy fruit juice

  • Print
  • Share
  • Comments (1)
  • Save

Barr Soft Drinks is launching Rockstar First Start, a new energy drinks range combining natural caffeine and real fruit juice.

The new line-up is available in two flavours; Mixed Berries and Orange Clementine, and is aimed at morning consumption occasions.

The drinks contain no added sugar, 5% fruit juice and less than 30 calories per 500ml can. (rrp £1.19 or 99p PMP)

Adrian Troy, marketing director at Barr Soft Drinks, said: “Rockstar has a track record of bringing successful innovation to the UK energy drinks market and shoppers have always responded well to the brand’s new flavours and concepts.

“We’ve identified a significant growth opportunity for energy drinks as part of the morning routine. There is also an opportunity to broaden the usage in the market beyond the young adult male base, to bring in both older consumers and female shoppers.”

Barr is advising retailers to merchandise the new Rockstar First Start range within the on the go section of their chiller, to meet the needs of busy shoppers. 

Readers' comments (1)

  • Strange that this press release has only just been released...these came out eight months ago.

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Rockstar First Start
  • Print
  • Share
  • Comments (1)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US