M&M’S is giving away 500 free VUE cinema tickets this Halloween, encouraging friends and families to come together for spooky scares, laughs and treats.
To highlight the promotion, TV presenter Rylan went on an undercover mission inside a cinema to give filmgoers the surprise of their lives - while disguised as a sofa.
The experience was organised by M&M’S, which is giving film fans the chance to claim 500 free cinema tickets through its Halloween ‘Scream Time’ campaign, helping friends and families come together to enjoy the season’s biggest scares, surprises, and laughs.
Running now at mms.com/en-gb/scream-time, the promotion will give away 2,000 Vue cinema tickets across 500 winners, with each winner receiving four tickets to share with friends or family. Winners will be drawn every other day, giving film fans the chance to enjoy a spooky cinema trip in time for Halloween, with tickets valid until 31 December 2026.
Rylan said: “Halloween is right up my street. I love a spooky film and playing tricks on people so causing a bit of chaos in the cinema was basically my ideal day out. The reactions were priceless. One-minute people were minding their own business, the next they were jumping out of their seats and cracking up laughing. That’s what Halloween’s all about, having a laugh, making memories and enjoying a bit of mischief together.”
Georgia Woodward, chief of spooks at M&M’S said: “Halloween is all about sharing fun, laughter and a little bit of mischief with the people around you.
“Whether it’s getting together for a spooky movie marathon at home or heading to the cinema with friends, these are the moments people love experiencing together.
“As the research shows, Halloween films have become a much-loved tradition for millions, which is why we’re celebrating the season by encouraging people to embrace the shrieks, the laughs and, of course, the treats that come with them.”
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