Confectionery specialist Golden Casket is teaming up with soft drinks brand Vimto to create new Vimto flavoured Millions sweets.
Available now, Vimto and Millions are looking to target teen consumers with the new product and take advantage of Vimto’s popularity among 15-19 year-olds.
Helen Hartley, brand licensing manager at Vimto, said: “Vimto has had over 10 years of continuous growth, with almost 6 million buyers nationally. So we couldn’t think of a better time to partner with another long-standing successful British brand. We’re tremendously excited about the launch of Vimto Millions and are certain it will be a hit with customers.”
Sandra Fisher, sales & marketing director at Golden Casket, said: “Millions aren’t just unique in shape and size, they’re known for their fabulously strong, punchy flavours. That’s why Vimto’s distinctive taste is the perfect fit. We couldn’t be happier to be launching such a one of a kind product, alongside another highly credible brand.”
Vimto Millions will be available in a variety of formats including classic 40g count line and price marked taper jars (rrp £1). The Vimto brand will also continue to be supported by marketing activity throughout the year, including a targeted digital campaign and social media activity.