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Mars Food & Nutrition has today (13 January) announced the appointment of Tim Mooney (above) as general manager for UK & Ireland.

Effective from 2 February, Mooney enters the role with over 25 years of UK and Global CPG & retail experience. His career includes leadership positions at Sainsbury’s, Safeway, Danone, GSK and Mars.

In his new role, Mooney will report directly to Hans Bakker, regional general manager for Europe, who said: “It’s with great excitement that we welcome Tim to lead the Mars Food & Nutrition team in the UK and Ireland.

“His extensive industry experience and strategic vision will be instrumental in driving the performance of our iconic brands to deliver category value through mutual and sustainable growth.”

Mooney joins the business at what it calls an important time, as it continues to drive and support Ben’s Original and Dolmio, with “an exciting innovation agenda that includes the new and rapidly expanding ambient ready meals range.”

The business also continues to invest in its purpose partnerships, with 2025 seeing its inaugural landmark collaboration between Ben’s Original and Children in Need.

Mooney said: “I’m delighted to take on this role and look forward to working with our partners across the UK and Ireland to co-create value for our customers, consumers and the category.

Food and nutrition is one of the most innovative parts of the Mars business with iconic household brands, and I’m incredibly excited to have the opportunity to build on the team’s success.”