Mars Chocolate UK plans to kick off the New Year with a significant investment in its Goodness Knows and Mars and Snickers protein bars.
The ‘New Year, New Choices’ campaign will include in-store merchandising support for retailers, plus TV, digital and out of home (OOH) advertising.
The Goodness Knows brand will be on air for over 26 weeks and backed by a media investment of over £4.6m.
Snickers will also be on TV for 16 weeks and both it and Mars protein will be supported all year round on digital media.
Mars has also signed an exclusive partnership with GiveMeSport to promote the Mars and Snickers protein bars which will be featured on the website.
The partnership will include the creation of exclusive video content to help users improve their workout exercise and have an active lifestyle.
Lauren George, Mars Chocolate UK & Wrigley UK brand and trade PR manager, said: “Consumers are increasingly snacking on the go and the category is now worth £5bn and is the third biggest shopping mission in store.
“New Year, New Choices’ taps into this opportunity, providing retailers with the means to ensure lifestyle products are merchandised effectively in-store at all touchpoints throughout consumers’ shopping journey, as well as across TV, digital and OOH advertising.”