Fruity chew brand Maoam has returned to TV screens with its ‘Full On… Till It’s Gone’ advert.

On air for 15 weeks, the high energy ad is expected to reach more than 8 million consumers.

Bethan Rawstron, brand manager at Maoam, said: “There was a great deal of love for our advert when it first launched in 2016; it appealed to existing fans of the brand and helped us to really engage with new consumers. This has supported our growth and continued success.

“Fast paced and full of fun, it captures and communicates the essence of the brand and the uniqueness of our product and we are very excited to see it back on TV!”

 The £2.2m campaign features Stripes as the hero product and supports a heavy trade plan for the remainder of the year.

Maoam is the UK’s number one brand within the soft and chewy segment, according to brand owner Haribo. Growing consistently year on year, the firm claims Maoam sales have increased by 14% in the last two years with top selling treats Stripes, Pinballs and Joystixx positioned within the segment’s top five medium bags.