Magners Original Irish Cider has unveiled a modern new look, which it calls more vibrant.
The rebrand features refined illustrations of Magners’ original cider vats, alongside “a vibrant red apple”, the brand said.
In addition, a new strapline ‘The Original Irish Cider Since 1935’ is a “nod to Magners’ history as it celebrates its 90th year of cidermaking,” it added.
The new design will roll out across the brand’s full portfolio including cans, bottles, multipacks, trays and all consumer touchpoints over the coming months.
It comes after the brand launched a new seven-figure campaign earlier this year. Its ‘Magnertism’ push has so-far comprised activity across TV, outdoor and digital in the on and off-trade.
“It’s been a busy and exciting year so far for Magners with the launch of Magnertism, and our brand refresh is another step forward towards further reigniting Magners,” said Matt Bentley, director of brand marketing for cider at supplier C&C Group. “We’ve had a great response to our Magnertism campaign and feedback from our customers on our new look has been fantastic.
“We’re looking forward to sharing the next stage of our plans with them and building further success for the Magners brand.”
The new look has also been applied to Bulmers cider, which is sold in the Republic of Ireland. It represents the first time both brands have been updated in unison, C&C Group said.
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