Lambrini is launching an on-pack offer with online retailer Very.co.uk to extend the brand’s reach with new female audiences.
The promotion aligns the Lambrini brand with one of the UK’s leading online fashion and home retailers, based in Lambrini’s home city of Liverpool. The on-pack offer appeals to the interests of Lambrini’s 21-34 year old female demographic.
The on-pack promotion will run from October until the end of December on promotional 75cl bottles of Original, Strawberry and Cherry Lambrini flavour variants, and features a prize draw mechanic. To enter, consumers will need to purchase a promotional bottle of Lambrini, and then log onto lambrini.co.uk to enter their unique code. They will instantly discover if they are a winner.
Lambrini fans will have the opportunity to win £250 to spend on Very.co.uk every week. There are eleven prizes to be won during the main promotion in the run up to Christmas and one further £250 prize in an additional final draw in Spring 2017.
Michelle Chadwick, senior marketing controller for Lambrini, at Halewood Wines & Spirits, said: “Our on pack offer will reward Lambrini fans with £250 to spend on Very.co.uk’s range of stylish fashion and homeware collections, and will ensure the brand remains front-of-mind with consumers throughout the autumn.
“This partnership complements our planned event activation, including the Official Drinks Partner of Fake Bake, presence at the annual Girls Day Out event in Glasgow and the bar sponsor at Clothes Show Live.”
Kenyatte Nelson, marketing director for Very.co.uk, said: “Our customer demographic aligns closely with Lambrini’s, and with their huge distribution network, this partnership will help us build even more brand awareness in the run up to Christmas.”