Lambrini, the number one, award-winning Perry brand has teamed up with the largest independent self-tan specialist, Fake Bake, for a covetable collaboration to celebrate the start of Spring 2018.
The activity is set to capitalise on Lambrini’s position of inspiring girls to get together and add sparkle to every occasion.
a new co-branded packaging design is being rolled out on bottles of Lambrini Always Original, of which each bottle will feature an offer of 50 per cent off all Fake Bake products purchased online. In addition, consumers will be in with a chance of winning 1,000 of Fake Bake’s popular Amplify Gradual Tanning Products, creating more reasons to purchase.
This latest SKU will feature a “limited-edition” imprint on the neck of the bottle, with the promotional offer and Fake Bake’s logo further down the sleeve. It will be supported by wider PR and social media activity.
Emily Cross, brand manager for Lambrini at Halewood Wines & Spirits, said: “Lambrini is a brand that has become synonymous with the ‘girls’ night in’ and Fake Bake is perfectly aligned with that target audience.
”As such, we are confident that the collaboration and customised limited edition design will stimulate demand and draw instant attention from both loyal and new fans discovering Lambrini for the first time. Product differentiation in this category is essential and we are continuing to evolve and update the brand to maintain its relevance”.