UK nuts brand KP Nuts is celebrating its partnership with PDC World Darts Champion, Luke ‘the Nuke’ Littler, by launching a new Hit the Bullseye promotion giving consumers the chance to win £20k.
Live until 22 November, the campaign features two dedicated prize pools - one for retailers and another for shoppers. Both promotions feature a £20,000 top cash prize, alongside daily cash giveaways and official dartboards.
Shoppers can enter via a simple scan-to-win QR code featured on promotional KP Nuts formats, including £1.35 pricemarked packs (PMPs), 80g, 90g, 225g and 250g packs, while retailers can enter a parallel promotion by scanning the QR code on promotional cases of KP Nuts PMPs and pub cards.
Popularity surge
The promotion taps into the surge in darts popularity across the UK, with 9.9m people tuning into the World Championship, making it the most watched sport on Sky Sports outside of football.
Meanwhile, darts has seen the biggest increase in passionate fans since Luke Littler’s breakthrough in 2024, and an estimated 2m people have taken up the sport in the UK since his emergence.
Rachel Horrell, senior brand manager at KP Snacks, said: “Following the success of last year’s campaign, we’re excited to launch our Hit the Bullseye promotion, once again teaming up with Luke ‘The Nuke’ Littler to give shoppers and retailers the chance to experience the thrill of darts.
“This latest promotion combines the strength of our partnership with one of the biggest names in darts with an exciting prize pot, helping retailers deliver added excitement for shoppers across the entire KP Nuts portfolio.”
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