KP Snacks invests £1.4m in festive KP Nuts campaigns

KP Snacks has launched a £1.4m media investment for KP Nuts involving two campaigns between now and Christmas.

Running until the end of December, the first campaign centres on Christmas and will feature across OOH, digital and print, reaching 84% of adults, appealing to consumers as they seek festive inspiration and plan in-home social occasions. This Christmas campaign features headlines such as “Santa Claus is coming to flavour town” and “More taste than your Christmas jumper”. The new campaign capitalises on the growth of nut consumption at Christmas, with nuts offering a perfect sharing choice for festive occasions.

The second campaign will focus on KP’s Flavour Kravers range and will run throughout November until the beginning of December. There will be activity across social media and OOH channels, targetting nut-shoppers as they reflect on the day’s events and begin to think about relaxing in the evening with a tasty snack. Straplines including “Sofa snacking certified” and “Kick back with a pack” position KP Flavour Kravers as the perfect option for evening occasions.

Marketing manager at KP Snacks, Jenny Blanco Barcia, said: “It has been a busy year for the KP brand with celebrations of its 70th anniversary and the launch of innovative NPD, and we are delighted to be continuing the excitement with two engaging media campaigns. As the UK’s number one Nut brand, we are continuing to drive segment growth by engaging consumers with creative campaigns that spotlight the amazing taste and wide range of our portfolio.”

KP Nuts recently celebrated its 70th anniversary with the launch of a new retailer guide designed to help drive Nuts sales in the Convenience and Impulse channel.