The KitKat brand is turning 90 this year, having been ‘born’ in York in 1935.
Available in over 85 countries and with more than five billion bars sold annually, KitKat is Nestlé’s leading confectionery brand in terms of both revenue and brand value, making it a cornerstone of the company’s global portfolio.
With its iconic tagline, Have a break, have a KitKat, the brand has become the international symbol of a meaningful break from the stresses of daily life.
Originally created as a four-finger chocolate-covered wafer, KitKat is now offered in over 300 diverse flavours around the world, ranging from hazelnut or salted caramel in the UK to more exotic fare such as wasabi or matcha in other markets. The name originates from an 18th Century pastry cook called Christopher Catling, or Kit Cat, as he was more commonly known.
90 years later, Nestlé York makes up to four million bars every day, designed, developed and delivered by its team of chocolate experts.
Giles Naish (left), confectionery innovation project lead at Nestlé UK and Ireland, said: “We’re constantly innovating and coming up with new ideas, so when you see a new product in a shop somewhere, the idea will have been developed here in our kitchens and factory.
“Next time you have a break and have a KitKat, you’re enjoying 90 years of history that started here in York and continues as one of Britain’s success stories.”
No comments yet