Kettle Chips has been announced as the Title Partner of the EuroHockey Championships 2027, with the landmark partnership seeing the event officially become Kettle EuroHockey EuroChamps27.
From 28 July to 8 August 2027, London will welcome 24 of Europe’s leading men’s and women’s teams, alongside Hockey ID, for 12 days of world-class competition, packed crowds and unforgettable moments.
It marks a major milestone on the road to what promises to be “one of the biggest international hockey events ever staged in the UK,” Kettle said.
The action begins at Lee Valley Hockey and Tennis Centre, where fans will be right on top of the action as the battle to reach the final stages unfolds.
Then, for four huge days, the Championships move to The Twickenham Stoop, where Europe’s best will go head-to-head for a place on the podium and the chance to be crowned European Champions.
Expanded format
With an expanded Championship format, up to six matches a day and some of the biggest names in world hockey competing in Kettle EuroHockey EuroChamps27 is “being built to be the biggest and boldest edition of the Championships yet,” Kettle said.
The brand is part of Valeo Foods’ crisps portfolio, all united by a passion for supporting communities and creating meaningful connections with consumers.
Michael Inpong, chief marketing officer at Valeo Foods UK said: “What really excites us about this partnership is what the Championships stand for. Men’s, women’s and Hockey ID teams will share the same stage, creating an event built around gender parity and inclusion - values that strongly resonate with us as a brand.”
Tickets for event go on sale today (17 September), alongside the much-anticipated fixture release, giving fans their chance to secure seats for 12 unmissable days of world-class international hockey in London.
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