Following the launch of Kettle Chips’ Krinkle range, the hand cooked crisp brand is back with a new addition that marks a return to the meat flavour segment - Aberdeen Angus Ribeye Steak & Peppercorn.
By using real beef and focusing on the high-quality provenance of Aberdeen Angus Ribeye Steak, Kettle said it’s created a sophisticated and HFSS-compliant snack that taps into the nation’s love for meat flavours - the second largest segment in the crisps category after salt.
The launch hopes to recruit younger audiences seeking a more indulgent, high-texture experience, while adding a much-anticipated meat flavour option to join iconic core flavours like Lightly Salted, Sweet Chilli & Sour Cream, and Sea Salt & Balsamic Vinegar of Modena.
In consumer testing, the new flavour outperformed its main competitor in overall opinion and purchase intent, proving crisp fans are ready for a more provenance-led and premium ridged meat flavour option.
The new 40g bags will also be available in stadiums across the ICC Women’s T20 World Cup 2026 from 12 June to 5 July, following Kettle Chips’ announcement as an official partner of the tournament.
Michael Inpong, chief marketing officer at supplier Valeo Foods UK, said: “This launch is all about bringing a gourmet, provenance-led meat flavour to our ridged range, offering an even more indulgent experience for Kettle Chips fans.
“Like the rest of the range, it’s crafted with care and packed with bold flavour, and it brings that signature bold krunch that makes the Krinkle chip so exciting!”
The new Aberdeen Angus Ribeye Steak & Peppercorn flavour will appear in two SKUs - 40g (£1.10 RRP) and 80g (£1.29 RRP). Chip lovers can also look forward to a 130g sharing bag (£2.65 RRP) rolling out across retailers.
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