Soft drinks brand iPRO has secured a new six-year global partnership with parkrun, to be its Global Hydration Partner.
The partnership marks the launch of the new iPRO wellness drinks range, iPRO Hydrate. The iPRO Hydrate and iPRO Sport Edition ranges are both available in four flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. iPRO Student Edition is School Compliant and is available in Berry, Sour Cherry, and Mango flavours.
Nick Pearson, parkrun CEO, said: “We are very particular about the organisations we partner with. We have spent many months talking with iPRO and are really happy that our values align. Healthy hydration is at the heart of wellbeing and activity, and we very much welcome iPRO into our growing community.”
Global commercial director at iPRO Sophie Christy, said: “We are delighted to partner with parkrun across our shared goal to support people’s health and wellbeing through healthy lifestyles. Everything we do at iPRO embodies this. All packaging used is fully recyclable. Our Sport Edition, Student Edition, and new wellness-led range; iPRO Hydrate, are sweetened with high-quality Stevia. No caffeine, artificial colours, or flavourings can be found in a single bottle. Rather, they’re enriched with electrolytes, vitamins, and minerals, which are a powerhouse of replenishment for our wellbeing. We will be supporting parkrun in their mission to create a positive, welcoming, and inclusive experience where people can get active/outdoors and feel part of their local community while improving their fitness.”