Innocent drinks is expanding its core offering with new high-veg smoothies, as it “advances its mission to help people live well through the delicious goodness of fruit and veg,” it says.
The new Green Goodness and Red Goodness smoothies are packed with over 25% vegetables whilst still being fruit-led. The result is a delicious smoothie, with no added sugar, that provides a source of vitamin C, potassium and fibre.
The smoothies are available in 750ml and 250ml serving sizes.
Taste and health benefits are key consumer priorities, with an increasing number considering the nutritional balance of the snacks they purchase.
The expansion into high-veg smoothies comes as Innocent continues to innovate to meet evolving consumer needs, ensuring it offers a portfolio of choice to all its drinkers.
Sarah Munday, Innocent’s head of research and development, said: “Over the years our tastebuds have evolved, and we’ve found that not everyone is on the lookout for a sweet-tasting smoothie.
“That’s why we’ve been busy in the background crafting our highest ever veg content smoothie – that has no added sugar and offers delicious taste. We’re on a mission to get more of us eating fruit and veg, so whether drinkers opt for a green or a red smoothie, they can be sure they’re getting a drink packed full of goodness.”
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