Hovis is helping retailers take advantage of the highly anticipated release of DreamWorks Animation’s Trolls. The all-star cast is set to drive excitement for Hovis, with an impactful on-pack promotion live across eight million loaves of Hovis Best of Both.

The colourful on-pack takeover will give one lucky shopper the chance to win a family holiday to LA where they will visit DreamWorks Animation and Fox studios.

Sharon Barraclough, marketing director at Hovis, says: “The Trolls movie is a perfect fit for Hovis Best of Both with its family-friendly appeal. We will be supporting the launch with a digital and sampling campaign to ensure the collaboration is unmissable. Hovis is an essential part of any bread and bakery category and we are confident the release of Trolls and the prize on offer will drive further demand and attract new shoppers to try our new, softer Best of Both loaves.”

The on pack promotion will roll out across the UK until January 31.