Hellmann’s has announced a relaunch of its entire salad dressings line-up, which includes two new variants: Sesame & Soy and Coconut & Lime.
Jon Walbancke, brand building director for Hellman’s at Unilever UK & Ireland, said: “Salads are in exponential growth, but currently just 37% are consumed with an ambient accompaniment (Kantar Worldpanel, 2017). Unilever sees a huge opportunity in this meal segment, and the launch of Hellmann’s salad dressings will drive incremental sales by not only offering a huge variety when it comes to flavour, but addressing consumer concerns by using natural ingredients.
“We are currently the biggest brand in the sub-category (Nielsen, 2018) and this updated offering from Hellmann’s demonstrates brand leadership and commitment to our consumers.”
The new dressings feature an updated bottle design in an easy-to-use squeezey format, as well as updated packaging. A £2m marketing campaign will support the new product launch with both video on demand and social media advertising.
The Hellmann’s Salad Dressing range is available to independent retailers now.
The full range includes Honey & Mustard, Thousand Island, Classic House, Caesar with Smoked Garlic, Fat Free Vinaigrette, Sesame & Soy and Coconut & Lime (all rrp £1.65).