Heinz Beanz has released 50 limited edition labels on 15 million cans to celebrate the 50-year anniversary of the ‘Beanz Meanz Heinz’ slogan – voted the UK’s favourite advertising slogan of all time.
Available from now until Christmas, the editions, emblazed with words often associated with the humble can of Beanz, will be available nationwide as part of a host of events to mark the brand’s golden anniversary.
Aaron Crinion, senior brand manager at Heinz Beanz, said: “We’re celebrating 50 years of the Beanz Meanz Heinz slogan this year. As the number one beans brand, Beanz truly does mean Heinz. Heinz Beanz are a great British staple and a much-loved brand in kitchens across the UK.
“Everyone has a view on what Beanz Meanz to them, which is testament to the tagline that continues to strike a chord 50 years later.”
The Heinz Beanz cans will be labelled with 50 different versions of the slogan ‘Beanz Meanz Heinz’ linked to consumers’ association with the iconic can. The exclusive designs will include: ‘Beanz Meanz…Kidz, Spudz, Smilez, Mealz, Mumz, Friendz’ to name a few.
The exclusive labels will be available on 415g single Heinz Beanz cans and on four can multi-packs. The limited edition cans are available at the standard rrp (single 75p and four pack £2.69).
In addition to the limited-edition cans, the Heinz Beanz Bus is taking to the road this autumn to bring some seriously tasty Beanz dishes to the nation.
The Heinz Beanz Bus will be criss-crossing the nation, spreading the Beanz love in October and November, and serving Beans dishes for free. Visitors to the Heinz Beanz Bus will also be able to get their hands on one of 50 limited-edition can of Heinz Beanz with their city name on the front.