Sun care brand Hawaiian Tropic has announced the launch of its Hibiscus Cove, the first European immersive brand experience prize from the range.
To create the experience, Hawaiian Tropic will host an exclusive takeover at Nido Beach in Marbella, Spain. Known for its vibrant atmosphere, the spot transforms from a serene daytime retreat into a lively hotspot at sunset, complete with world-class DJs.
A competition is being launched to give consumers from the UK chance to join influencers for the luxurious two-day adventure this June. Participants can enter through the new microsite www.hibiscus-cove.com and for 80 lucky winners, an unforgettable oasis awaits.
Guests will get to enjoy adventurous beachside activities, from paddleboarding to yoga, and as the sun sets, the Hawaiian Tropic vibe will continue with evening entertainment and delicious food.
Throughout the experience, there will be an SPF station where an expert will provide tips and luxurious Hawaiian Tropic products to help skin stay nourished, protected and glowing.
The brand will also be launching experiential pop-ups, influencer partnerships, a social media campaign and OOH activations.
The Hibiscus Cove brand experience follows the launch of Hawaiian Tropic’s two new sun care essentials – the Glowing Protection Face Cream SPF50 and Hydrating After Sun Oil Mist – designed to protect, nourish, and enhance the skin.
Georgia Dass, senior brand manager at supplier Edgewell Personal Care, said: “We are so excited to launch our first ever brand experience and show consumers that Hawaiian Tropic is the perfect partner for sun kissed adventures. It’s another opportunity to showcase our protection credentials alongside our iconic tropical scent.”
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