Inspiring the convenience community
Suppliers hope the current raft of innovative products will put the smile on retailers’ faces
As any advertising exec who’s launched a product for men will know, they’re a tough audience to reach. Mintel says that while women are more likely to believe adverts for products promising glossier hair, or smoother skin, men are much more cynical…
Men may be more reluctant than women to buy grooming products, but their no-fuss attitude makes them perfect c-store shoppers, says Matt Chittock
Spiced Rum brand, Dead Man’s Fingers, has launched a limited edition line-up of new flavours.
Lambrini has added two new flavours to its perry range.
Philip Morris has added an eight variant to its Heets heated tobacco range for IQOS.
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