Häagen-Dazs says it is once again attempting to redefine indulgence with the launch of its new Stickbars, allowing Brits to savour their favourite flavours like never before.
Featuring fan favourite flavours of luxurious ice cream, wrapped in an extra thick Belgian chocolate coating shell that cracks to reveal the ultimate sweet treat, the range hits freezers nationwide from January.
The launch sees Häagen-Dazs’ signature flavours transformed into a sophisticated stick form, uniquely shaped as the brand’s iconic cartouche.
For those craving indulgence, Salted Caramel, Cookies & Cream, and exclusive to Co-op, Macadamia Nut Brittle, will be the new go-tos, while Mango & Passionfruit is ideal for those looking for something fresh and fruity, using a luscious combination of ice-cream and sorbet.
Nicole Whelan, head of brand, said: “We want to put consumers first. After lots of hard work behind the scenes – from extensive consumer testing, to working hand in hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date.”
The launch is to be backed by a significant, six-figure campaign investment, with plenty in the pipeline designed to reach ice cream lovers nationally.
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