Golden Wonder has refreshed its popular snacks range with new flavours, PMPs and updated packaging.

As part of the revamped range, the leading flavours of Golden Wonder’s best-selling snack brands, Transform-A-Snack and Ringos, are now available in £1 price-marked packs. There is also a new cheesy addition to the Transform-A-Snack family introduced across all pack sizes in recognition that cheese is the top-selling flavour in single pack snacks.

Matt Smith, marketing director at Golden Wonder, explains: “With solid distribution in the convenience sector, our leading brands, Transform-A-Snack and Ringos, have a loyal customer base. Flavour is key when consumers choose a snack and Golden Wonder is renowned for offering fully-flavoured snacks which are great value for money.

“The changes we’ve made to our snack range are based on extensive research and a strong consumer understanding. We know that current Golden Wonder fans will love the changes and expect to attract new customers to the brand, helping us to gain further traction in the market.

“Tapping into the insight that almost half of us play with our snacks, Transform-A-Snack offers interactive fun as well as great taste as the snack can ‘transform’ into a car by slotting pieces together. The new cheese flavour broadens the brand’s appeal and the updated packaging has great in-store presence.”

A major piece of NPD for Golden Wonder is the introduction of Chippies, a range of real potato sticks in three strong, distinctive flavours, Ready Salted, Salt & Vinegar and Chip Shop Curry.

Smith added: “Golden Wonder Chippies, in three mouth-watering, savoury varieties, offer consumers the punchy, chip-shop taste that everyone loves at their fingertips. They are an exciting addition to our range and we look forward to establishing Chippies as a firm consumer favourite.”

All of the brands are available in £1 price-marked packs, in recognition that this is the fastest growing price point in the snacks market, giving both retailers and consumers the opportunity to trade up.