Go Ahead, the cereal bar brand from Pladis, is expanding its Goodness Bar range with a new coconut flavour.
Rolling out from next year, the new variant joins the existing range of cocoa & orange and cocoa & hazelnut, each made from 100% natural ingredients with no added sugar.
In the last six months, the Go Ahead brand, now worth over £1m (Nielsen Data, November 2017), has also introduced redesigned packaging and improved recipes across its core range.
In 2018, the brand will continue to focus its marketing efforts on driving awareness in store and expanding its media presence.
Kerry Owens, sweet biscuits marketing director for Pladis UK, said: “2017 was a pivotal year for Go Ahead to drive reappraisal of the brand. The new products have performed well with consumers and we are excited to launch a flavour we know is really on trend. We’re committed to modernising the range and providing retailers with snacks that suit their shoppers’ need for ’Snack Smart’ products, offering great value for money and most importantly, great taste.”
The new coconut Go Ahead Goodness Bar will launch to independent retailers in January 2018.