Coca-Cola European Partners (CCEP) has named British supermodel Jourdan Dunn as Glacéau Smartwater’s new UK ambassador.
The model will feature in the brand’s new multi-platform campaign, which launches this spring.
The partnership includes PR, digital and social media activity, as well as a broadcast partnership with the Discovery Network. Dunn will support the Glacéau still and sparking smartwater range.
She said: “Looking and feeling my best is an essential part of my job is and water has always been the number one starting point for me. My lifestyle is really busy, I juggle a hectic travel schedule with early call times, fitness sessions, an active social life and being a mum – Smartwater is my number one go-to in order to stay refreshed and focused throughout the day.”
Simon Harrison, customer marketing director at CCEP GB, said: “We were looking for a new ambassador that’s a truly authentic fit for Glacéau Smartwater and as a supermodel, actress and businesswoman with a busy lifestyle, Jourdan is a fantastic brand partner.
“We are excited for Jourdan’s Smartwater campaign to launch this Spring and hope that together we can inspire others to stay hydrated and get the most out of their healthy, active and vibrant lifestyles.”
Glacéau smartwater is the first ever bottled water brand in the UK to use a unique method of vapour distillation. The product’s packaging is 100% recyclable and is made up of 30% plastic from plant-based materials.