Coca-Cola European Partners (CCEP) has unveiled its latest marketing campaign, ‘We Do’, to celebrate the 132 years of Coca-Cola Classic.
The campaign will run for four weeks from 6 April across large format OOH sites and social media and features the strapline, ‘They don’t make ‘em like they used to. We do.’
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Coca-Cola is an iconic, well-loved brand that provides a moment of uplift for drinkers, which is why they return time and time again.
“Despite the world changing around it, the brand has maintained the same original recipe that was created in 1886 and is still loved by many today. The ‘We Do’ campaign is a celebration of a truly remarkable drink that has survived over a century and isn’t going anywhere soon.”