Vitamin and protein bar brand Fulfil has expanded its offering with the launch of a new 40g bar that contains 15g of protein, less than 2g of sugar and nine vitamins.
The new range also introduces two new flavours, Chocolate Salted Caramel and Chocolate Hazelnut Whip. (rrp £1.89 - £1.99)
The new bars are designed to compliment Fulfil’s existing range of 55g bars and are also available in Triple Chocolate Deluxe and Chocolate Orange flavours.
Brian O’Sullivan, chief executive at Fulfil Nutrition, said: “It has been overwhelming to see the response we have had in the UK, both from retailers and consumers. With increasing demand for more flavours and options, we are committed to creating bars with benefits which have all the advantages of high protein and low sugar, but with the great taste of traditional sweet treats.
“Fulfil’s target consumer is a ‘health conscious, on-the-go person’ who is looking for a healthier snack without sacrificing taste; the new range with the benefit of 15g of protein, less than 2g of sugar and nine vitamins, makes Fulfil a perfectly convenient and tasty, better-for-you snack.”
Brian added: “We’ve learned that the needs of consumers are not all the same and we want to ensure Fulfil can fit into everyone’s day - whether they’re snacking on-the-go, or training for a sporting event. Fulfil is a tasty, functional bar which meets the needs of modern day consumers.”
The new Fulfil bars will be available to retailers from this month from wholesalers, including A.F Blakemore, CJ Lang, GAP and Appleby West.