The Fuel10k brand, owned and developed by Food & Drink specialists Fresh Marketing, is launching ‘Quark with Fruit’ into the breakfast category.

The new ‘Quark with Fruit’ squeezy pouches deliver ‘yoghurt style’ high protein meals in re-sealable packs that are low in fat with no added refined sugar.

Fuel10k ‘Quark with Fruit’ will launch in four flavours: raspberry and blueberry; mango and passionfruit; strawberry and banana; and vanilla bean and honey. The 150g pouches (rrp £1.49).

Co-founder of Fuel10k, Barney Mauleverer says, “Fuel10k is all about delivering fast, easy and healthy protein breakfasts that taste great. Quark has some fantastic qualities that are a perfect fit. It’s an excellent source of natural protein that helps you feel fuller for longer and its low in fat. 

“The squeezy re-sealable pouches are great for breakfast-on-the-go making them ideal for younger shoppers who have been skipping breakfast and avoiding the cereal isles. Breakfast-on-the-go is a relatively new breakfast category that’s in high growth.”

An integrated marketing campaign will support the launch of Fuel10k ‘Quark with Fruit’ including a massive sampling exercise as part of Fuel10k’s role as the Official Breakfast of Tough Mudder – the 10-12 mile ‘muddy’ endurance races designed to challenge the toughest of the mudders. Fuel10k Breakfasts will be on hand to encourage, fuel and draw more than 100,000 mudders into the brand at events around the country.