Cadbury’s Freddo brand is leaping into the hot drinks category to help retailers warm up sales with families.
Available to order from 5th September, Cadbury is introducing this new drinking chocolate from a trusted brand that aims to bring new consumers to the hot beverages category.
Mondelēz International leads the drinking chocolate market with a 68 per cent share (Nielsen MAT to w/e 16.04.16), and the Cadbury Freddo brand has a well-established 30 year heritage, appealing to parents with families.
Raquel Alcobia, brand manager for refreshment beverages at Mondelēz International, said: “Cadbury Freddo Drinking Chocolate offers the great milk chocolatey taste that consumer expects from Cadbury and is suitable for use as a hot or cold beverage so it is ideal for families. The product builds on both Cadbury Freddo’s popularity and with great feedback from mums already, we believe this launch can help unlock incremental sales in the drinking chocolate category. Retailers should use our POS to make the most of the opportunity and drive trial purchase in store.