@sarah_l_britton NEW product! Fibre One 90 Calorie Donuts 🍩🍩🍩#lowcalories #lowcaloriesnacks #lowcalorietreats #donuts #minidonuts #doughnuts #treats #yummy @fibreone ♬ original sound - Sarah Britton156
It may be hard for consumers to believe, but Fibre One has come up with a doughnut high in fibre and low in calories.
Sarah Britton unwraps a Fibre One 90 Calorie Doughnut so you can see what all the fuss is about.
Available in Chocolate and Strawberry & Cream flavour, the healthier treats from General Mills are being backed by a £1.5m marketing campaign, with bursts this Autumn and in Spring 2023.
They have an rrp of £2.89 per pack and have been described by marketing manager Adrienne Burke as “the perfect permissible alternative to one of the UK’s favourite treats”.