This autumn, E&J Brandy will be introducing E&J Apple to its UK portfolio.
Available from wholesalers nationwide now, this addition aims to build on the growth of the brandy category.
Smooth and balanced, E&J Apple (70cl rrp £16.49) is made using E&J’s unique brandy base, combined with premium neutral spirits and flavours of juicy apple. It offers a sweet, crisp apple flavour with a hint of vanilla, caramel and citrus, delivering a unique twist on a time-honoured classic. Serve it on the rocks, neat or with complimentary mixers, such as cranberry juice, ginger beer or cider.
David Mallory, channel director at E&J Gallo, said: “E&J Apple is experiencing impressive growth in US. We hope to emulate this success in the UK, where flavoured spirits are the largest contributor to spirits sales, with an 18.3% market share according to latest WSTA data. We believe that E&J Apple will be popular with those who enjoy flavoured and regular brandy, as well as those who enjoy spirits with a fruitier taste profile.”
E&J Brandy is currently the No.1 non–French brandy in the UK, with 52% of the market share and + 25% volume growth (Nielsen MAT: 12.08.17).