Dr. Oetker, the UK’s leading home baking brand, has launched a range of products aimed at making kids baking more fun.

Dr Oetker Kids Baking Innovation

The trio of launches: Wafer Dinos, Unicorn Sprinkles and Dinosaur Sprinkles, are available to independent retailers now.

The animal-themed sprinkles (rrp £2 / 52g) come in novelty packs with either a dinosaur or unicorn head as a cap. 

Designed for kids and parent who want to bake as a family, the multi-coloured range is easy to use and can be sprinkled onto cakes, cupcakes, biscuits and used as an ice cream topping.

Dr. Oetker has also added a dino-themed wafer product (rrp £1.79) to its home baking range. Each pack contains nine edible wafers in the design of colourful dinosaurs.

Created for children, the wafers can be placed on top of iced cupcakes, cakes or biscuits. The NPD joins the brand’s existing range of themed cake decorations and follows the launch of Dr. Oetker’s Unicorn Wafers last year.

Emma Haworth, senior brand manager for baking at Dr. Oetker UK, commented: “We’re excited to reveal some of our most innovative and fun products yet.

“Themed and novelty baking is bigger than ever, and we know kids want to create bakes around their favourite characters such as Unicorns or Dinosaurs. The products will stand out on shelves and bring excitement to the home baking sector.”