Diet Coke is partnering with Absolutely Fabulous: The Movie and unveiling limited-edition themed packs
A striking image of Edina Monsoon and Patsy Stone, will decorate the limited-edition pack designs, available across the full Diet Coke range from mid-June, while stocks last.
The partnership will be supported by in-store POS, an outdoor advertising campaign, PR, radio and digital.
Jennifer Saunders said: “Just like Absolutely Fabulous The Movie, Diet Coke oozes glitz and glamour so I’m really excited about the partnership and can’t wait to enjoy a ‘Diet Coke break’ with the limited-edition product.”
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “As one of this summer’s most anticipated films, Absolutely Fabulous: The Movie is the ultimate partnership for Diet Coke. Many of our Diet Coke drinkers grew up watching the iconic British comedy on television so we feel very excited about the collaboration and look forward to celebrating the film with our Diet Coke Absolutely Fabulous themed packs. The two brands’ target demographics mirror each other perfectly, making the pair an ideal double act.”
Absolutely Fabulous: The Movie will be released in cinemas nationwide on July 1.