Fresh experts Del Monte has just announced that it is expanding its reach into the frozen treat market, with the launch of Del Monte Freeze Pops - a “healthy, low calorie snack bursting with natural fruit flavour.”
In their entry into the ice pop category, Del Monte has unveiled two exotic flavours - Pineapple and Mango – inspired by the brand’s iconic and much-loved fruits.
Staying true to the company’s commitment to healthy living and quality ingredients, each Freeze Pop contains an enhanced real fruit content of 22% and provides just 20 calories. The pineapple fruits are sourced from Del Monte’s own fields in Costa-Rica, picked at perfect ripeness to ensure the highest quality and taste.
With natural flavours and colours, they are an ideal choice for health-conscious consumers looking for a refreshing summer treat or guilt-free dessert, the supplier says.
Thierry Montange, senior marketing director, for Europe and Africa at Del Monte, said: “We’re delighted to be bringing the iconic, natural fruit flavours of Del Monte into the ice pop category with the launch. This new product is the perfect convenient freezer essential - a fruity, flavourful snack that consumers can enjoy completely guilt-free.”
Designed for home freezing, the new Freeze Pops are available now and can be found in ambient aisles in packs of eight, with an RRP of £2.
No comments yet