Crabbie’s fans will have the opportunity to win a range of rugby themed prizes and even weekends away as part of a new offer on single 500ml glass bottles of Crabbie’s Alcoholic Ginger Beer in the grocers.
The offer underlines Crabbie’s growing association with rugby, as the brand is activating a number of sponsorships and partnerships across the UK, including as the official partner of Scottish Rugby Union, and exploring club and grassroots opportunities in England and Wales.
The promotion will run from October to end of March 2017 on 500ml glass bottles of Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry. To enter, consumers will need to purchase a promotional bottle of Crabbie’s Alcoholic Ginger Beer, and then log onto crabbiesgingerbeer.co.uk to enter their unique code. They will instantly discover if they are a winner.
Instant win prizes include vouchers for clothing firm Blacks, Mizuno sports bags, Now TV Sports passes and subscriptions to Rugby World magazine. At the end of each month, all entries will automatically go into a monthly grand prize draw, where Crabbie’s fans can win selected match tickets or a weekend away.
Michelle Chadwick, senior marketing controller for Crabbie’s Alcoholic Ginger Beer, said: “The Crabbie’s On Pack Offer highlights the brand’s long-term commitment and association with rugby, as well as providing support for grassroots clubs and players.
“We’re expecting lots of Crabbie’s fans to get involved as there are plenty of rugby themed prizes and others which will appeal to non-rugby supporters too.”