New Covent Garden Soup Company is unveiling a new range of Nutri-Soups, plus several additional flavours and a fresh brand campaign.

The firm’s new range of Nutri-Soups are all high in fibre, a source of protein and provide two of your ‘5 a day’. The range includes: Asian Souper Green, Chicken, Butternut & Barley and Buckwheat & Bean Ribolitta.

New flavours launching into the core range are: Hot & Sour Chicken; Creamy Colcannon & Ham; Mushroom & Kate Risotto; and Sausage Cassoulet.

The Skinny range is getting a new Vegetable Arrabbiata and a new Chicken & Chickpea Tagine flavour.

The company’s cartons are also undergoing a makeover. Rolling out from September, all soups across the New Covent Garden Soup Company 600g range will feature a new, easy-open cap, making this soup more convenient. 

The brand’s new multi-channel campaign uses the tagline ‘Let’s Do Lunch Better’. Featuring TV, print advertising, experiential sampling and PR. The creative will bring to life how New Covent Garden Soup Company can help consumers do lunch that’s flavourful, wholeheartedly wholesome and deliciously effortless. It will run across channels VOD, social media, videology, digital and supermarket digital boards from November 23.