Cofresh, the UK’s No 1 Indian snack brand, is launching a new Diwali charity campaign.
The ‘Share the Light’ campaign is designed to coincide with the festival of lights, and will see Cofresh working with the Sankara Eye Foundation.
For every Bombay Mix pack sold, during the festival, Cofresh will donate 1p to the Foundation’s ‘Gift of Vision’ charity. Sankara Eye Foundation is working to eradicate curable blindness in India.
Debbie King, director of commercial sales and marketing at Cofresh, said: ”Diwali is obviously a huge event in the Indian calendar and with it being one of our key selling times, it opens up great opportunities for retailers.
“As well as investing significantly in activity to raise awareness of the brand amongst consumers, we’ll be supporting retailers with instore promotional activity to help them maximise sales in the run-up to, and during, this important festival.
She added: “In line with the Diwali values of sharing the light, we’re also going to donate to Gift of Vision through sales of our best-selling Bombay Mix. This will go directly towards treating people in India with curable eye conditions and hopefully ultimately enable them too to share the light.”
The Cofresh ‘Share the Light’ campaign will be supported by social media activity, local radio and newspaper competitions and TV advertising, to help drive consumer footfall throughout the season.