Coca-Cola Great Britain (GB) has announced it is partnering with the Premier League, as part of a new three and a half year sponsorship deal starting in January 2019.

The partnership is the first sponsorship deal Coca-Cola GB will activate across multiple brands within its portfolio, showcasing a range of drinks from brands including Coca-Cola, Oasis, Fuzetea, Fanta, Sprite and Dr Pepper.

Coca-Cola is looking to enhance fan experiences throughout the football season through physical and digital activations, including a nationwide Premier League trophy tour.

Commenting on the deal, Jon Woods, general manager of Coca-Cola Great Britain and Ireland, said: “We have a long and rich history supporting football at all levels, from the grassroots to the world stage. The Premier League is one of the most diverse leagues in the world and unites people with a shared passion for football and we’re looking forward to working together to help bring fans to closer to the action. The partnership gives us an opportunity to showcase the range of drinks we offer which we are proud to make here in Great Britain and will help us to raise awareness of our no sugar drinks.”

Richard Masters, managing director of the Premier League, added:  “Coca-Cola is a huge global brand that has an excellent track record of sponsorship in football, from multiple World Cups to several years partnering with the English Football League. We are excited that this is Coca-Cola Great Britain’s first portfolio-wide partnership and they will be bringing it to life across a range of brands. We know from their previous campaigns in sport they are excellent at communicating to fans across the globe and they have some exciting ideas – including a nationwide Trophy Tour – that will see the League benefit from their huge reach in the UK and across the world.”