Clearspring, the family business behind numerous UK organic and plant-based foods, is launching the largest advertising campaign in its 33-year history.
Running now for three weeks, it is described as “a celebration of the exceptional taste, quality and authenticity of Clearspring’s award-winning products, and of the family values that have shaped every one of them.”
Set to run across billboards, Tube advertising and outdoor posters in London, Bristol, Brighton and Birmingham, alongside extensive digital and social media advertising, the campaign will reach millions of consumers and deliver well over 60m impressions, Clearspring said.
Advertisements will also be featured on London taxis, which will be part of a sampling campaign, where thousands of consumers will be given a free pack of Clearspring’s new single-serve 200g tofu, as well a chance to sample the viral Tofu Chocolate Mousse recipe.
Central to the campaign is The Clearspring Family Kitchen, a series of plant-based, seasonal recipe videos launching across all social media platforms. The videos celebrate the real people behind the brand and the food they love to make.
Maria Dawson, managing director, said: “This campaign marks an important milestone for us, but more than anything, it’s an expression of who we are as a family business. The Clearspring Family Kitchen is our way of sharing that with the world, and saying to everyone who has ever cared about good food: you’re part of this family too.”
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