Supplier Vievé is powering up its portfolio with a range of functional, guilt-free protein bars that will “stand out from the crowd with an array of innovative flavours and a high fibre content,” it says.
The low sugar bars have been designed to support active lifestyles and those looking to lose weight through a high protein and low sugar diet.
The range includes three flavours that boast 15g protein and 12g fibre each, with no added sugar, gluten-free ingredients and under 160 calories per bar. The flavours are Pistachio Punch, Strawberry Blondie and Coconut Crunch, and the 45g packs carry RRPs of £2.49.
“Launching into the healthy snacking sector is a completely new venture for us and part of an on-going brand expansion project,” said Vievé founder and CEO, Rafael Rozenson.
“Since 2018 we’ve focused on functional hydration for busy people with our protein water. However, we see our protein bars as a great complimentary product for health conscious individuals. These new bars are also designed for those on GLP-1, following research that has shown that 50% of our customers use its products as part of a weight loss regime.
“We’ve focused on unusual flavours and our pistachio variant is inspired by the Dubai chocolate craze, but with that extra protein and fibre hit,” Rozenson added.
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