Kerry Foods is aiming to help retailers tap into the growing after school snacking occasion with the launch of Cheestrings Scoffies, a ‘3-in-1’ snack that provides the goodness of cheese with more variety and fun for kids to enjoy after school.
The new line-up includes three ‘mixable’ varieties, offering kids the opportunity to ‘swap them’, ‘switch them’ and ‘save them’ as each pack has a resealable tab; giving kids the option of saving some of their snack for later. The range includes:
- Mini Pretzels, Real Cheese Chunks, Apricot, Cherry Cubes & Yogurt Raisins
- Crunchy Crackers, Real Cheese Chunks, Cherry Strings, Biscuits & Chocolate Raisins
- Crunchy Crackers, Real Cheese Chunks, Fruity Mix & White Chocolate Shortcake Pieces
Rolling-out from 11 September, Scoffies is available in a 60g pack with an RRP of £1.50. The launch will also be supported with a £1.5 million TV campaign, sampling and in-store campaigns from January 2017 onwards.
The launch comes after the firm’s research found that the after school snacking occasion is becoming increasingly important for mums to satisfy ravenous kids after school. Many are often buying three separate snacks to fuel them until dinner time, predominantly looking for snacks that their kids want to eat which are filling as well as nutritious and convenient.
Rebecca Jakob, Brand Manager at Kerry Foods said: “There is huge opportunity and demand from consumers in the category for an exciting range that not only gives kids a fun and delicious after school snack, but that also makes shopping easier by offering a convenient ‘3-in-1’ option. Our vibrant pack design will provide stand-out in a cluttered category by balancing natural and fun, drawing in intrigued existing shoppers and driving new shoppers to the category.
“We believe Scoffies will resonate strongly with UK shoppers as our research shows mums are finding that their kids are hungry after school and need a few snacks to keep them going until dinner. Filling a gap in the market, Scoffies ticks all the boxes by providing a balanced and nutritious after school snack, whilst bringing a fun element for kids to enjoy by mixing up the different components.”