Carabao Energy Drink is offering customers the chance to win Carabao Cup tickets, mini footballs and cash every 90 minutes.
Launched to mark Carabao’s first season as the title sponsor of the Carabao Cup (an annual knockout football competition), the on-pack promotion will give football fans the chance to win tickets for every fixture in every round of the competition, including the Carabao Cup Final on February 25 2018.
To be in with a chance of winning a prize, fans must pick up a promotional can of Carabao and enter the unique code printed under the ring pull at carabaowin.com.
The new ticket giveaway is the latest in a series of marketing activities from the Thai energy drinks brand and offers a significant opportunity for Carabao to engage with football fans - a third of whom drink energy drinks - via its association with one of the biggest football competitions in the country.
John Luck, chief marketing officer at Intercarabao comments: “We are delighted to be launching this football promotion because it gives fans a unique chance to get behind their team at a Carabao Cup game whilst also enjoying one of our great-tasting energy drinks. Our partnership with the EFL is central to supporting the continued growth of the Carabao Energy Drink brand in the UK and internationally. We’re encouraging football fans to follow Carabao on Facebook and Twitter for more exciting activations and chances to win later this year.”
As well as the partnership with the EFL, Carabao Energy Drink is also a Principal Partner of the Premier League champions, Chelsea FC, and the Championship Play-Off Finalists, Reading FC. Internationally, Carabao is also a partner of Flamengo in Brazil and Apollon FC in Cyprus.