Would you be interested in a low-risk way to sell the latest contract mobile phones in your store? And would you like to set up a website for your store in order to do it? If the answer is yes, then you should probably talk to David Greeson.

Greeson is the managing director of UKphoneshop.com, an internet-based mobile phone business that views convenience store retailers as important potential partners in its growth plans.

The company is looking for collaborators in its so-called 'white label' scheme, whereby partners earn commission on contracts and handsets provided by UKphoneshop but sold through their own websites. Already more than 1,000 such partners exist, but few have the power to reach local communities in the way that convenience stores can.

"Most convenience stores already sell prepay top-ups and SIM cards, so they have a ready market," says Greeson. "About 70% of the phone market is in prepay, but we have a great opportunity to convert some of these users into more lucrative contract options."

The white label system works like this: for a one-off fee of £35 plus VAT, the company will create a website for you, including registering your own unique URL address. That site will detail contracts, handsets and other devices sold by UKphoneshop through its website - www.ukphoneshop.com - including special offers such as free gifts and cashbacks. All the major phone suppliers are represented, and Greeson is confident that the range and deals are stronger than those at any high street phone shop.

Once your website is set up, you can adapt it to give yourself extra margin or to promote your store.
UKphoneshop will pay commission of £20 for each new number contract phone sold through partner sites, and various other amounts for accessories.

The product range includes not just the latest contract mobile phones but data devices such as Blackberries, MDAs and Varios; SIM-free handsets; hybrid payment options such as T-Mobile's U-Fix which combines the advantages of contract and top-up formats; and software products that can add functionality to existing phones.
The only other optional costs are for bi-monthly handbills and posters that are provided by UKphoneshop, overprinted with the name of your store and website address.

In this way, the design and marketing costs are spread across the network of partners. The company pledges that any c-store taking up the new service will be given a period of exclusivity - a minimum of three months - before any other store in the same neighbourhood can join the scheme, and this exclusivity can be extended if business is good.

Greeson started out in the motor accessory trade but has been selling mobile phones for 20 years - having been approached by Motorola to sell car phones when they were the size of a brick and retailed at £2,500 each - and previously ran a c-store in Ormskirk, Lancashire.

He maintains that prospects in the market have never been better. "The market is so dynamic, you will never be at a loss for a promotion," he says. "And there will always be something to add to the phone.

"We really want to work with retailers - the c-store market is dynamic and the mobile phone market is dynamic, so together we will be unbeatable! And the only investment required is in the cost of the leaflets and the time it takes to tell people about your new website."

To apply, visit www.ukphoneshop.com or e-mail david@ukphoneshop.com