Cadbury is running an on-pack messaging initiative with The Prince’s Trust to help break down some of the barriers faced by young people in the UK. The campaign comes after research revealed young Brits are so affected by doubt that 2.8 million have lost hope for the future.
To help support young people, the firm is releasing limited-edition Cadbury Dairy Milk ‘Give A Doubt’ bars (rrp £4.23, 360g) featuring the doubts of some of the nation’s favourite footballers.
With the help of footballing legends Ian Wright, Steph Houghton & Gary Neville, the partnership will see these household names share doubts they’ve had in their lives.
One bar reads: “It’s ok to have doubts. It happened to me when I was playing during a European Quarter Final. I didn’t want to ball, I lacked confidence, my belief went” - Gary Neville.
Another quotes Steph Houghton saying: “Everyone has doubts. After an injury, I worry whether I can get back to the level that I expect of myself. I put myself under too much pressure to be perfect.”
The aim of the bars is to help normalise doubts and provide encouragement to young people, showing doubts needn’t hold them back.