Cadbury Dairy Milk

Cadbury FC is giving away a raft of football-themed prizes as part of a new cross-brand promotion, running across chocolate, biscuits, and sugar confectionery: Away Wins.

Kicking off from the 25th April and running until the 29th July, Away Wins gives shoppers a chance to win a family trip to watch a top football club on their 23/24 pre-season tour, including flights and accommodation. Alongside the star prize there is also a raft of instant win prizes available, including thousands of Love2Shop vouchers as well as 300 away team football shirts.

This on and off pack promotion is set to be one of the most exciting activations of 2022, running across multiple products and formats within Mondelēz International’s range of confectionery and biscuits. This includes Cadbury Twirl Orange, Cadbury Caramilk, Maynards Bassetts Wine Gums and Cadbury Brunch Bar. Four top clubs are included in the promotion: Arsenal FC, Manchester City, Manchester United, & Tottenham Hotspur.

Entry to the prize draw for this promotion couldn’t be simpler. Shoppers buy any promotional product from across the range* and visit to enter the product’s batch code and barcode and select the club they’d want to see. Once on the site, consumers will find out whether they are the winner of one of thousands of great prizes.

Alexandra Sweeney-Lui, brand manager for Cadbury at Mondelēz International, says: “Through our Cadbury FC partnership we love giving our shoppers the chance to win truly unique experiences, and Away Wins is one of our biggest promotions yet, running across chocolate, biscuits and sugar confectionery.

“The promotion offers the chance to win a family trip to see a top football team perform, coupled with instant win prizes, ensuring it will be a hit with shoppers.

“We’d encourage retailers to make sure that they are stocked up on the wide range of products and add visibility through our impactful Point Of Sale and secondary siting to take full advantage of the promotion in store.”