Mondelez International will be kicking off the season with a £4m Cadbury Creme Egg creative in the new year, as well as bringing back the convenience store exclusive Gooless campaign for 2017.

Running from 1 January to Easter Sunday, one customer every day will have the chance to unwrap a gooless egg and win up to £1,000. Mondelez will match the prize for the retailer where the winner buys their egg in either Mondelēz International stock vouchers or Love to Shop vouchers.

What’s more, Mondelez is giving retailers the chance to win £250 worth of Love to Shop vouchers with its Take a Shelfie photo competition on

Continuing the success of Cadbury Dairy Milk Egg ‘n’ Spoon, Cadbury is replacing the vanilla mousse line with an Oreo variant, priced at £3.99 for a 134g pack.

There is also a Cadbury Dairy Milk Popping Candy Bunny, which is £1.49 for 50g and is suitable for smaller children.

In addition, the firm has released Cadbury Minis Mix, a 276g bag (rrp £4.19) featuring Dime, Oreo, Cream Egg and Cadbury Dairy Milk Mini eggs, which can be used for sharing and for egg hunts.

The Easter hunt campaign will be back on screens in 2017 with TV, digital, experiential and in-store activity.

Another new launch is Cadbury Double Decker large shell egg (rrp £6.15 for 307g), which come in six packs per case.

A large Cadbury Roses thoughtful gesture shell egg priced at £8.15 has also been added to the portfolio. This product is expected to appeal to older family members or friends and can also act as a thank you gift.