7UP is looking to turn “casual get-togethers into core summer memories” for shoppers this summer with its new on-pack promotion.
The competition offers one lucky shopper the chance to win a £5k cash prize, as well as serving up hundreds of instant win prizes.
Live now and running until September, the promotion will span 7UP’s zero sugar range, including its Pink Lemonade, and will aim to increase consideration of the soft drinks among Gen Z shoppers in particular, and is running as part of the brand’s Refreshment That Hits Different campaign.
To enter, shoppers can purchase any promotional 7UP product, scan the QR code and submit their details. The top prize up for grabs is £5k cash to make one lucky shopper’s ultimate summer happen, with over 200 additional instant win prizes in the form of Reward Choice gift cards, to claim prizes to elevate summer plans, including an Instax Mini Camera, JBL portable speaker or a portable barbecue.
David Laidler, brand director of carbonates at supplier Carlsberg Britvic, said: “There’s nothing quite like the crisp, refreshing taste of 7UP to elevate a moment, but this summer we want to take this to the next level.
“With bold, eye-catching packs and a campaign designed to stand out, we’re here to spark excitement this summer, and invite a new generation of Gen Z shoppers to get involved. The promotion will also give retailers a powerful proposition to drive sales with a strong incentive to purchase.”
The promotion will run until 30 September across the range, including 8-can multipacks, 500ml plain packs and 2-litre plain pack bottles.
It will be supported by a multi-million pound campaign across OOH, radio, digital and social media, accompanied by “disruptive in-store activations.”
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