Mondelēz International is joining forces with Merlin Entertainments once more for the return of its popular family-favourite summer promotion. Running across a variety of Cadbury multipack products from May, this year’s on-pack promotion will offer up to 50% off ticket prices for the whole family to a variety of the UK’s top attractions.
The promotion will offer savings on days out at The London Eye, Alton Towers Resort, Thorpe Park Resort, Legoland Windsor Resort and more.
Abi Eayrs, brand manager for Cadbury at Mondelēz International says: “Nine in 10 parents spending less on family activities and eating out [CompareTheMarket], so we know it’s a difficult time to treat the family. Merlin’s family attractions are visited by millions of people each year, existing to create magical experiences for their guests. This is what makes this partnership the perfect fit, supporting Cadbury’s purpose to inspire generosity for families this summer and beyond, by offering discounted prices for a quality day out.
“This promotion gives consumers ‘something more’ on brands they know and love, by rewarding the whole family with up to 50% off ticket prices via an instant code to book online to be able to visit top UK attractions.
“We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility and help to drive their sales of these ranges.”
The offer will run until September and will be bolstered by a media campaign across digital, radio and social, as well as in-store support and point of sale materials.
For more details, as well as advice on how to make the most of our promotions, retailers can visit www.SnackDisplay.co.uk.
Participating products:
CDM Buttons 5pk
Curly Wurly 5pk
Freddo Caramel 5pk
Freddo CDM 5pk
Fudge 5pk
Crunchie 9pk
Wispa 9pk
Twirl 10pk
CDM Little Bars 6pk
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