Cadbury is adding an exciting twist to its Twirl range with the launch of Twirl Golden Dipped, a limited-edition offering designed to give shoppers “a rich and indulgent way to enjoy the brand’s iconic chocolate curls and swirls,” it said.
The chocolate bars are dipped in a layer of caramelised white chocolate designed to “flood your mouth with delicious flavours as it melts.”
The launch follows the success of other recent limited lines, such as Orange, Caramel, Mint and White Dipped - which became the top new singles new product launch in 2025.
Sabina Sabova, brand executive for Cadbury Twirl at supplier Mondelēz International, said: “Limited-edition innovations continue to play an important role in driving shopper engagement for Cadbury Twirl.
Previous success
”Building on the success of our previous launches, Cadbury Twirl Golden Dipped is designed to recruit new shoppers to the brand and give our existing fans something new to try, tapping into our recent campaign messaging and sending them from Zero To Chocolatey In Milliseconds.
“By combining the much-loved Cadbury Twirl with a caramelised white chocolate coating, we’re bringing a fresh twist to a trusted favourite we know shoppers will be eager to get their hands on.”
Cadbury Twirl Golden Dipped will be available from the end of this month across grocery and convenience channels.
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