Cadbury Crunchie is expanding into the Duo format this autumn, supplier Mondelēz International has announced today.
Available from this month, it brings the classic Crunchie flavour to a new format, offering shoppers an easy treat for busy, on-the-go occasions, Cadbury said.
The move follows two other additions in recents years for Cadbury Twirl Xtra and Cadbury Starbar Duo.
Available in cases of 32, the new 52.2g bars Crunchie Duo bars carry an RRP of £1.35. The range will be available from this month across the convenience and wholesale channels.
Phoebe Morris, brand manager at Mondelēz International, said: “We’re seeing a clear shift in consumer behaviour, particularly among shoppers looking for convenient treats that suit busy, on-the-go lifestyles. Formats that combine familiarity, great taste and convenience play an increasingly important role in snacking occasions throughout the day.
Cadbury Crunchie Duo brings the much-loved Crunchie brand into a format designed for modern snacking habits. The Cadbury Crunchie Duo launch is designed to drive incremental category growth by providing shoppers with a familiar and accessible treat to pick up on the go.”
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